The promotional strategy put in place by companies to endorse their products and services’ using short, educational and attractive video clips is termed as “Video Marketing”. The primary purpose of making such videos is to induce awareness among the prospective customers about a company and its products.
An industrialist can attract a prospective client for buying their product by spreading its awareness. The presentation of the message in the visual format makes the promotional video or advertisement appear simple and visually pleasing.
In any advertisement that uses text, a probable customer has to go through each text to find out the exact message conveyed.
A podcast is mainly a collection of digital media files, both audio and video. These types of media files are out at regular intervals and can be downloaded from internet. Actually podcasting is a fresh form of online media liberation. There are unique client software applications known as podcatchers (like iTunes or Winamp). Podcathers are usually used to automatically detect and download new files in the series at the time of releasing. The files are accessed by a centralized web feed which list the files in a particular series. As a result new files can be easily downloaded by the podcatcher and the files are kept on the computer or another storage device. A podcaster is the individual who generates the content.
Twitter is nothing but a free communal networking and micro-blogging service. It helps the users to send and read messages. These types of messages are known as tweets which are generally text based posts up to 140 characters. Users can send and receive message with the help of twitter website, SMS or external applications. With the introduction of Twitter in 2006, it became quite popular among the internet users. According to Alexa’s web traffic analysis, Twitter ranks one of the 50 admired websites all over the world. Twitter had a monthly growth of 1,382 percent. Twitter is a web-based Internet Relay Chat(IRC) and its web interfaces uses the Ruby on Rails framework. According to TechCrunch , Twitter consists of more than 1 million users and more than 3 million messages are posted every day.
Twitter as a learning tool - Twitter supports a search engine which allows the users to plug in the company names, topics, brand names and many more things. Anyone can find that BMW made a customer unsatisfied and Twittered about it.
Bing which was formerly called Live Search, Windows Live Search and MSN Search, with codenamed Kumo is Microsoft's new web search engine, the search engine designed to compete with the industry leaders Google & Yahoo!.
The search is live and in about two days there are already two wonderful scripts released by community.
First Script is bing_cleaner, this script improves Bing search results layout, the immediate difference you can see is that the left column 'Related Searchs' is moved on the right and aligning search results on left. Following are the steps to install the script:
The most important thing in case of searching websites is to implement the correct and right keywords. For fast search the right keywords play an essential role in the SERP’s (Search Engine Result Pages). The website having the right keywords have the most elegant way to achieve the best rankings. The keywords archived as anchored texts are of great importance in case of Search Engines like Google.
Appropriate selection of keywords:
You have to mark the intelligence in case of selecting keywords. In case of keyword selection, phrases are preferred than single words. You should use the word as primary keyword which people will use mostly in their search.
We have seen from the past few years that social media is playing a great role as a traffic driver and website prompter. The Internet is the platform for it. Whatever we have known so far about viral marketing is the contribution of social media and Internet. The social media is being used with viral marketing to reach the ultimate goal. But the question is “What is viral marketing?” I will discuss it before we enter into the details.
In short, you can take it as spreading a word by the visitors according to their own will. Let’s take a look at how it is done. Social media websites give you the opportunity to make your own group with the facility of sending and receiving messages among members. The marketing goes on with the help of written facilities provided by social media. Any member can post an e-book or any sort of digital product, he can also post his own words with it which is actually the advertisement the user wants to spread. Now, when you are downloading the product and sharing it, the advertisement is spreading with the product.
Search engine optimization (SEO) is a method to increase the traffic to a web site by making it appear among the first few sites in a search list. An SEO may increase the visibility of the site in various searches, like image search, industry-specific search, and local search.
How Does It Work?
Used as a tool for internet marketing, SEO takes into account the working of the search engines and the needs of people making the search. The primary thing while optimizing is to edit the content and the HTML coding of the site to include specific and relevant keywords. It also removes any blocks to indexing of search engines.
Why you should outsource social media optimization services?
Human Networking: This is the modern concept of Internet era. Internet has become a great arena of web marketing. Social Media Optimization along with the social media website provides better market strategies. It has become a part of SEO service providing major contribution in web search rankings. Therefore outsourcing of SMO has got various reasons backing it such as: