IDEA Cellular’s new ad campaign 'Use Mobile. Save Paper' which went on air, yesterday.

What an Idea, Sirji! campaigns was successful with Brand Ambassador, Abhishek Bachchan. Now IDEA is promoting the idea of day to day mobile activities to save paper.

The new TVC envisions the usage of mobile phone in an efficient tool to read daily news papers, make payments and transactions, issue e-tickets, boarding passes, e-bills, which will help save tonnes of paper everyday.

"Mile Sur Mera Tumhara" which means "Ek sur" (One Tune) (languages of India), the video was created in 1988 by Lok Seva Sanchar Parishad, and the video was promoted by Doordarshan and India's Ministry of Information.

This video was intended to instill a sense of pride and promote unity amongst Indians, highlighting the different linguistic communities and societies that live in India. The video Mile Sur Mera Tumhara was aired initially on Independence Day 1988 and it quickly captivated hearts of millions in India.

This is one of the Hindi Commercial/Ad of Indian channel DoorDarshan(DD) in late 80's published by Centre for Educational Technology (A subsidiary institute of the Ministry of Education, Government of India) for promoting National Integration among school students.

India is a country with lot of diversity in every aspect, like religion, communities, languages, cultures, philosophies, political ideologies, etc. The government always undertakes lot of activities to promote National Integration.

This is one of the masterpieces, which was created around 1985. This video is also an example of the kind of animation that was being done in India during the 80's

I am sure watching this video will make you remember your childhood days.