The most important thing in case of searching websites is to implement the correct and right keywords. For fast search the right keywords play an essential role in the SERP’s (Search Engine Result Pages). The website having the right keywords have the most elegant way to achieve the best rankings. The keywords archived as anchored texts are of great importance in case of Search Engines like Google.

Appropriate selection of keywords:
You have to mark the intelligence in case of selecting keywords. In case of keyword selection, phrases are preferred than single words. You should use the word as primary keyword which people will use mostly in their search.

We have seen from the past few years that social media is playing a great role as a traffic driver and website prompter. The Internet is the platform for it. Whatever we have known so far about viral marketing is the contribution of social media and Internet. The social media is being used with viral marketing to reach the ultimate goal. But the question is “What is viral marketing?” I will discuss it before we enter into the details.

In short, you can take it as spreading a word by the visitors according to their own will. Let’s take a look at how it is done. Social media websites give you the opportunity to make your own group with the facility of sending and receiving messages among members. The marketing goes on with the help of written facilities provided by social media. Any member can post an e-book or any sort of digital product, he can also post his own words with it which is actually the advertisement the user wants to spread. Now, when you are downloading the product and sharing it, the advertisement is spreading with the product.

Search engine optimization (SEO) is a method to increase the traffic to a web site by making it appear among the first few sites in a search list.  An SEO may increase the visibility of the site in various searches, like image search, industry-specific search, and local search.

How Does It Work?
Used as a tool for internet marketing, SEO takes into account the working of the search engines and the needs of people making the search. The primary thing while optimizing is to edit the content and the HTML coding of the site to include specific and relevant keywords. It also removes any blocks to indexing of search engines.