Saturday, 10 October 2009 05:45

Ways To Use Social Media To Pick Up Colleges

Picking up the right college some years ago was a really tough task. The only guides available to help you were some old college guidebooks. These books provided only a general insight of the college, without providing any details about how the college was actually for the students. You would not be able to find such information even if you visit the college because such information would be clearly edited by the college`s communication department. Until you get to talk with the students you won’t get a real insight of the institution.

But luckily enough, today we have several social media which is making our task of taking decisions a lot easier. You can discuss with the students about your topic of concern about the college, get to know the minor and major advantages and disadvantages of the college with nothing being hidden from you. The face of the college could become completely transparent to you, thanks to social media.

Monday, 12 October 2009 04:00

Video Marketing


The promotional strategy put in place by companies to endorse their products and services’ using short, educational and attractive video clips is termed as “Video Marketing”. The primary purpose of making such videos is to induce awareness among the prospective customers about a company and its products.

An industrialist can attract a prospective client for buying their product by spreading its awareness. The presentation of the message in the visual format makes the promotional video or advertisement appear simple and visually pleasing.


In any advertisement that uses text, a probable customer has to go through each text to find out the exact message conveyed. 

Wednesday, 02 September 2009 04:35

Twitter as a Marketing Tool

Twitter is nothing but a free communal networking and micro-blogging service. It helps the users to send and read messages. These types of messages are known as tweets which are generally text based posts up to 140 characters. Users can send and receive message with the help of twitter website, SMS or external applications. With the introduction of Twitter in 2006, it became quite popular among the internet users. According to Alexa’s web traffic analysis, Twitter ranks one of the 50 admired websites all over the world. Twitter had a monthly growth of 1,382 percent. Twitter is a web-based Internet Relay Chat(IRC) and its web interfaces uses the Ruby on Rails framework. According to TechCrunch , Twitter consists of more than 1 million users and more than 3 million messages are posted every day.

Twitter as a learning tool - Twitter supports a search engine which allows the users to plug in the company names, topics, brand names and many more things. Anyone can find that BMW made a customer unsatisfied and Twittered about it.

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