Use Mobile, Save Paper, What an Idea, Sirji!

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Friday, 08 January 2010 10:43 Meher
(5 Votes)


IDEA Cellular’s new ad campaign 'Use Mobile. Save Paper' which went on air, yesterday.

What an Idea, Sirji! campaigns was successful with Brand Ambassador, Abhishek Bachchan. Now IDEA is promoting the idea of day to day mobile activities to save paper.

The new TVC envisions the usage of mobile phone in an efficient tool to read daily news papers, make payments and transactions, issue e-tickets, boarding passes, e-bills, which will help save tonnes of paper everyday.




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