If you’re into collectibles or pop culture trends, chances are you’ve come across a sharp-toothed little creature with big ears and a cheeky grin. Meet Labubu—a toy that’s quickly gone from a niche art creation to a global obsession. People either find it adorable, creepy, or a little bit of both. But that’s exactly why it has become one of the most talked-about figures in the designer toy world.
Where Did Labubu Originate?
It is not merely a random toy character. It was produced by Kasing Lung, a Hong Kong–based artist who is originally from Belgium. Kasing is renowned for making offbeat, fantastical, and somewhat creepy characters that inhabit his fantasy world titled “The Monsters.”
It was one such character. But when Kasing collaborated with POP MART—a Chinese brand renowned for its collectible “blind box” toys—Its became an overnight sensation globally. What was a niche art character moments before now became a global collectible phenomenon.
What Makes Labubu Unique?
First impression-wise, it isn’t exactly a cute mascot material. It has:
- Long, rabbit- or goblin-like ears
- A giant, tooth-filled grin with lots of sharp teeth
- Large, round eyes that give it a cheeky, playful look
It’s not cuddly and soft in the classic sense—it’s weird, quirky, and mischievous. And that’s why it stands out. Rather than being “too cute,” Labubu pairs charm with a pinch of creepiness, and fans adore it for that.
The Blind Box Magic
The very fact that POP MART retails Labubu in blind boxes is one of the prime reasons for its success. This means that until you open the one you buy, you have no idea what design you will receive.
This surprise factor is habit-forming. It turns buying toys into a kind of treasure hunt, with buyers seeking out rare “hidden editions” or trading to complete a set.
It has been published with many different fun themes throughout the years, such as fantasy figures such as wizards and knights, Christmas Labubu, Halloween Labubu, and even ordinary professions such as chef or swimmer. Individuals wish to come back for more due to variety, keeping things exciting.
Why Do People Adore Labubu So Much?
Labubu’s appeal is more than skin-deep. Here’s how it became so popular:
- It’s fresh: Labubu isn’t the sleek, flawless mascot—it’s quirky and one-of-a-kind.
- It’s collectible: Blind boxes, specialty releases, and theme sets make it exciting for fans to hunt.
- It’s art: Every piece of artwork is part of Kasing Lung’s artistic storytelling, not a generic toy.
- It builds community: Fans enjoy sharing, trading, and bonding over their collections.
Few will own up to saying that when they first laid eyes on Labubu, they found it strange. But eventually, that offbeat personality gets under your skin—and before you can say, you’re addicted.
From Niche to Global Trend
From being a character in indie art, It is now an international favorite. People line up to buy the latest Labubu series at POP MART stores and pop-up events across Asia and the world. With rare editions often selling for a premium price when resold, they are even more attractive to collectors.
Social media has been another strong influencer. Collectors swap doubles, showcase unusual finds, and boast about their collections. For many young collectors, labubu has become a lifestyle.
What’s Next for Labubu?
POP MART continues to gain momentum. With every new launch, the character gets larger and collaborations with fashion labels and artists are only further widening its appeal. Future releases could take Labubu even further afield, cementing it as a lasting presence in the world of designer toys.
Final Thoughts
Labubu is not like the other “cute” artifacts. It’s quirky, naughty, and full of personality, and people love it for all these reasons. It’s art to some. To others, it is simply a mischievous little fellow to brighten up their shelf or desk.
Whatever the reason, this much is true: It is now popular all across the globe. It shows how slightly odd can actually make you the best version of yourself. And that oddness has turned into sheer magic in the case of Labubu.
Have a Labubu in your collection? Share your favourite design or story in the comments below!
Tag @KuchBhicom on Instagram and show off your unique finds—let’s celebrate the weird and wonderful together!
