Twitter is nothing but a free communal networking and micro-blogging service. It helps the users to send and read messages. These types of messages are known as tweets which are generally text based posts up to 140 characters. Users can send and receive message with the help of twitter website, SMS or external applications. With the introduction of Twitter in 2006, it became quite popular among the internet users. According to Alexa’s web traffic analysis, Twitter ranks one of the 50 admired websites all over the world. Twitter had a monthly growth of 1,382 percent. Twitter is a web-based Internet Relay Chat(IRC) and its web interfaces uses the Ruby on Rails framework. According to TechCrunch , Twitter consists of more than 1 million users and more than 3 million messages are posted every day.
Twitter as a learning tool – Twitter supports a search engine which allows the users to plug in the company names, topics, brand names and many more things. Anyone can find that BMW made a customer unsatisfied and Twittered about it.
Thus one can get much information in various fields from the elements and contents posted on the twitter. So, twitter acts as a learning tool.
Twitter as a media outlet – With the help of Twitter, one can post news or updates regarding their company or the products they supply. If you are familiar with the format and custom of the Twitter, one can easily post. The elegant way of doing this is to post a link of the content to the full content of the news or update. Let your consumers know about your product via Twitter and you will feel the change in the growth of your business.
Twitter as a promotional hub – Many companies frequently post the promotions, sales or special product or upcoming product on Twitter. One must remember that Twitter is a way of conversation and provides various types of breaking news. So you can make your post conversational and at the same time important news.
Generate character for your brand – Twitter is an incredible tool which provides a status and personality to your brand. You can create your brand in a unique style. By doing this you can increase your demand and can act as an efficient marketing tool for your brand.
Customer Service and chit chat – Twitter is mainly all about conversation about your products and customers and at the same time interacting with them. But it can also be efficiently used as marketing tool.