Twitter as a Marketing Tool


Twitter is nothing but a free communal networking and micro-blogging service. It helps the users to send and read messages. These types of messages are known as tweets which are generally text-based posts up to 140 characters. Users can send and receive messages with the help of a Twitter website, SMS, or external applications. With the introduction of Twitter in 2006, it became quite popular among internet users. According to Alexa’s web traffic analysis, Twitter ranks as one of the 50 admired websites all over the world. Twitter had a monthly growth of 1,382 percent. Twitter is a web-based Internet Relay Chat(IRC) and its web interfaces use the Ruby on Rails framework. According to TechCrunch , Twitter consists of more than 1 million users and more than 3 million messages are posted every day.

Twitter as a learning tool – Twitter supports a search engine that allows users to plug in company names, topics, brand names, and many more things. Anyone can find that BMW made a customer unsatisfied and Twittered about it.

Thus one can get information in various fields from the elements and contents posted on Twitter. So, Twitter acts as a learning tool.

Twitter as a media outlet – With the help of Twitter, one can post news or updates regarding their company or the products they supply. If you are familiar with the format and customs of Twitter, you can easily post. The elegant way of doing this is to post a link of the content to the full content of the news or update. Let your consumers know about your product via Twitter and you will feel the change in the growth of your business.

Twitter as a promotional hub – Many companies frequently post promotions, sales, special products, or upcoming products on Twitter. One must remember that Twitter is a way of conversation and provides various types of breaking news. So you can make your post conversational and at the same time important news.

Generate character for your brand – Twitter is an incredible tool that provides status and personality to your brand. You can create your brand in a unique style. By doing this you can increase your demand and can act as an efficient marketing tool for your brand.

Customer Service and chit chat – Twitter is mainly all about the conversation about your products and customers and at the same time interacting with them. But it can also be efficiently used as a marketing tool.

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