IDEA Cellular’s new ad campaign 'Use Mobile. Save Paper' which went on air, yesterday.

What an Idea, Sirji! campaigns was successful with Brand Ambassador, Abhishek Bachchan. Now IDEA is promoting the idea of day to day mobile activities to save paper.

The new TVC envisions the usage of mobile phone in an efficient tool to read daily news papers, make payments and transactions, issue e-tickets, boarding passes, e-bills, which will help save tonnes of paper everyday.

A (short) long Google Story over the last 11 years. The journey from Stanford to Mountain View and around the world, featuring many different products. Starting with BackRub
(Search) up to Chrome StreetView and Google Wave.

Definition:

The promotional strategy put in place by companies to endorse their products and services’ using short, educational and attractive video clips is termed as “Video Marketing”. The primary purpose of making such videos is to induce awareness among the prospective customers about a company and its products.

An industrialist can attract a prospective client for buying their product by spreading its awareness. The presentation of the message in the visual format makes the promotional video or advertisement appear simple and visually pleasing.

Importance:

In any advertisement that uses text, a probable customer has to go through each text to find out the exact message conveyed. 

Picking up the right college some years ago was a really tough task. The only guides available to help you were some old college guidebooks. These books provided only a general insight of the college, without providing any details about how the college was actually for the students. You would not be able to find such information even if you visit the college because such information would be clearly edited by the college`s communication department. Until you get to talk with the students you won’t get a real insight of the institution.

But luckily enough, today we have several social media which is making our task of taking decisions a lot easier. You can discuss with the students about your topic of concern about the college, get to know the minor and major advantages and disadvantages of the college with nothing being hidden from you. The face of the college could become completely transparent to you, thanks to social media.