Indian film stars are going for make-up overhauls and very sophisticated wardrobe facelifts, with some help from top-quality international make-up artists and fashion designers. We have come across a long journey from the era when dresses used in Hindi films were simply loud and over the top and put together by somebody called the “dress supplier”. Undoubtedly, those tacky outfits and pantomime make-up are things of past. But that’s not the end of the journey. Presently, we have even moved ahead from the period when fashion designers like Neeta Lulla, Manish Malhotra, and Vikram Phadnis came on board.

However, in today’s movie world, the looks of celluloid characters are being researched from the very initial level.

IDEA Cellular’s new ad campaign 'Use Mobile. Save Paper' which went on air, yesterday.

What an Idea, Sirji! campaigns was successful with Brand Ambassador, Abhishek Bachchan. Now IDEA is promoting the idea of day to day mobile activities to save paper.

The new TVC envisions the usage of mobile phone in an efficient tool to read daily news papers, make payments and transactions, issue e-tickets, boarding passes, e-bills, which will help save tonnes of paper everyday.

A (short) long Google Story over the last 11 years. The journey from Stanford to Mountain View and around the world, featuring many different products. Starting with BackRub
(Search) up to Chrome StreetView and Google Wave.

Definition:

The promotional strategy put in place by companies to endorse their products and services’ using short, educational and attractive video clips is termed as “Video Marketing”. The primary purpose of making such videos is to induce awareness among the prospective customers about a company and its products.

An industrialist can attract a prospective client for buying their product by spreading its awareness. The presentation of the message in the visual format makes the promotional video or advertisement appear simple and visually pleasing.

Importance:

In any advertisement that uses text, a probable customer has to go through each text to find out the exact message conveyed.